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Friday, October 9, 2026
Digital Future Blog

The Video Platform Offers Viewers Power to Reduce AI-Generated Media in Timelines

The platform is rolling out a new feature that permits them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it now features in excess of 1 bn AI videos.

Testing and Rollout

This change is undergoing trials over the next few weeks before a full-scale release. This shift comes amid a surge in content created by AI, driven by recent AI video creators.

The Broader AI Trend

Recent reports that almost one in 10 of the quickest rising channels on a competing service primarily display AI-generated videos. A large amount of this output is considered low-quality AI content, a term for inferior, factory-style content that is often illogical or bizarre.

Our research shows that many people appreciate content created using AI tools, from digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, according to their own choices,” commented a company executive.

Scale of AI Content

TikTok disclosed that there are currently 1.3bn videos on its app identified as artificially created. Collectively, more than 100 million pieces of content are submitted to the app every day, making AI-generated material a minor portion of its overall inventory.

Customizing Your Feed

Viewers will be in a position to decrease or raise the level of AI content they watch by using the topic control setting in the app and selecting AI-made media. Further subjects that currently be modified under the tool encompass current affairs, clothing, cosmetics, and dance.

Platform Guidelines

Its rules oblige content makers to identify lifelike artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any believable AI video that is without a tag can be taken down under its community policies.

Additionally, the platform will now attach an artificially created label to content made using its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This action is designed to help prevent users from attempting to evade the disclosure requirement.

Responsible AI Funding

The company is also establishing a two million dollar educational fund for specialists and institutions to develop informative material about ethical AI use. This project will assist non-profit groups focused on teaching computer science.

Content Safety Approach

The platform has justified its content review process, following debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. The company is planning to eliminate 439 jobs in its user protection division in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A senior executive clarified that people-led review would remain essential, but automated tools can shield workers by removing the most graphic content before it has to be seen by people. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its AI tools.

“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”
Written by

Gregory Branch

A tech journalist and digital strategist passionate about exploring how emerging technologies shape society and business.

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